Business Communication
Unlock the power of communication and become the voice that guides business success. A major in business communication opens doors to many careers requiring mastery of the art of persuasion, negotiation, and leadership in the corporate world.
Launch Your Career with a Business Communication Degree
A degree in business communication from UW-Eau Claire equips students with the marketable skills needed to excel in a global marketplace.
Our graduates emerge as confident communicators, adept in both digital and traditional platforms. You'll be a top candidate for in-demand careers, such as internal communication or corporate communications specialists. These roles require coordinating, creating and disseminating communications across all functional areas in a business — from marketing to accounting to top-level management — as well as executing external communication with customers, vendors and other stakeholders. As a result, you will develop oral, visual, and written communication skills that enable you to contribute effectively as an individual and on a team via presentations, meetings, roundtable discussions and interviews. Because of the broad nature of the program, graduates can go on to pursue a variety of careers requiring the exceptional problem-solving, critical thinking, and team skills you develop as a business communication major.
Our curriculum is designed not only to be rigorous but also engaging, with courses that are as fun as they are informative. Students will delve into the art of persuasion, explore the dynamics of team communication, and master the strategies of effective messaging orally, in writing, and visually in any context. Join us, and transform your passion for communication into a thriving career.
Program Details
Accreditation Information
Our business programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.
The demand for internal communications specialists is expected to grow, as is the demand in related fields of corporate communication and general management. In fact, many employers rank oral and written communication among the top skills they look for in job applicants — even higher than technical or job-specific skills. The knowledge you'll gain throughout the business communication program will ensure you have what employers are looking for.
Similar to all UW-Eau Claire business degrees, this program will focus on experiential learning inside the classroom through real-world examples, as well as emphasizing the importance of — and assisting you in obtaining — relevant internships. This well-rounded approach to learning the ins and outs of business communication will set you up for success when you enter the workforce.
Available to any student in a business course, the Business Writing and Presentations Studio gives you access to work with mentors on upcoming projects. Whether you need help crafting an elevator speech, drafting a press release or fine-tuning your resume, a trained team of staff and students is here for you.
UW-Eau Claire’s strength in the field of business communication is widely known to many businesses within the Eau Claire community and beyond — ensuring you will find opportunities after graduation.
Blugold Stories
From resume workshops to mock interviews, along with professional presentation and writing skills, the BCOM certificate is a great addition to any major. The material covered helped me feel confident in a professional work setting. Specifically, this certificate was helpful in my two internships during college and in my current role as a Marketing Specialist.
Where can the business communication program lead me after graduation?
A major in business communication opens doors to many careers across multiple industries. Explore the opportunities available to you as a graduate of UW-Eau Claire.
Example Careers
- Internal communications specialist
- Corporate communications specialist
- Technical writer
- Social media communications specialist
- Content writer
- Training and employee development specialist
Classes in accounting, management, marketing and information systems paired with business communication courses will enable you to become a well-rounded communicator overall. Coursework will also familiarize you with various communication technologies and visual communication fundamentals. This major's courses are primarily delivered in person, with some hybrid, high-flex and online options available as well.
Courses within the advanced business communication certificate are primarily chosen by you and can be applied as electives toward many UWEC College of Business majors.
Here are a few courses in Business Communication at UW-Eau Claire.
BCOM 306
Advanced Business Writing
Further develop your writing skills by creating formal business reports, news releases, instructions, and brochures. Explore writing for print vs. electronic environments.
BCOM 309
Communicating in Workplace Relationships
This course is designed to enhance students' understanding of the multiple workplace relationships employees may experience in their organization and to develop the business communication skillset necessary to navigate these relationships. Particular emphasis is placed on experiential learning to improve studentsâ ability to communicate successfully in workplace relationships. Students will author a business communication case study and lead peers through a discussion of the case, conduct informational interviews with full-time working adults on their experiences in workplace relationships and provide an analysis of those experiences, use articles to generate recommendations on how to communicate competently in workplace relationships, and develop and facilitate a training workshop designed to improve some aspect of workplace relationships.
BCOM 401
Data Visualization for Business Communication
Data-driven organizations seek business professionals who can expertly communicate information. This course draws from best practices and research in business communication, graphic design, information literacy, cognitive science, and visual communication to prepare students to effectively incorporate data visualizations in their business communication efforts. Conceptual knowledge and practical application will enable students to grow in their data literacy.
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