Integrated Strategic Communication - Public Relations Emphasis
Discover what makes a message effective and how to construct purposeful communications with our accredited program.
Become an Expert Communicator
An excellent path for those interested in planning publicity strategies and campaigns, the public relations major focuses on how to create a variety of communications, including press releases, social media, website messages, speeches, and media pitches.
Rooted in experiential learning, our distinguished program will give you countless opportunities to build your resume and skillset. Secure a marketing or communications internship, work with local businesses on messaging or conduct your own research study. Through a robust, rigorous curriculum, you will learn how to craft a crisis communication plan, analyze social media trends and successfully manage relationships with clients.
With a growing need for skilled communicators, now is the perfect time to begin your degree in public relations.
Program Details
Accreditation Information
All communication and journalism degrees from UW-Eau Claire have been accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Opportunities to evaluate case studies, present projects, and work collaboratively at every course level will help develop your communication, interpersonal, leadership, and problem-solving skills. Course topics are relevant to real-time, real-world happenings and always include the most up-to-date software and platforms.
Many of our public relations students are active in the Public Relations Student Society of America (PRSSA), a national student organization known for providing valuable learning and networking opportunities. Members get exclusive access to behind-the-scenes agency tours and unique internship and job opportunities.
Through our student-faculty collaborative research program, you will have opportunities to participate in fascinating research projects, like how audiences consume and share online content and how audiences respond to public health campaigns. In addition to bolstering your resume and portfolio, these projects help you foster relationships with mentors, the community, and even potential employers.
With so many career paths available to those with a public relations degree, communication students are highly encouraged to pursue one or more internships. Because of the program's strong reputation, many students have no problem finding an internship. Previous students have interned at Visit Eau Claire, Mayo Clinic Health System, and Eau Claire Jazz.
Blugold Stories
This campus and city are where I learned how to take risks and be bold and love unconditionally. It's where I learned to chase my passions and always rise to the challenge. It grew my confidence and independence. It taught me to always speak my mind. It's where I learned that I am a leader. My time at UW-Eau Claire has given me some amazing opportunities and brought the very best people into my life.
I think how many opportunities there were at UWEC surprised me. It's not a super big campus, but how many different countries you can study abroad in, how many research opportunities there are, how many on-campus jobs you can find, how many internships you can get connected to — you can have so many great experiences here.
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Where can the integrated strategic communication - public relations program lead me after graduation?
UW-Eau Claire will prepare you well for a career in the fast-paced and ever-changing world of public relations. Graduates find themselves ready for many different career paths and opportunities.
Example Careers
- Communications specialist
- Content manager
- Copywriter
- Public relations specialist
- Social media manager
- Media director
- Public affairs specialist
Recent Graduates
Events Marketing Coordinator
Mall of America
Minnesota
Social Media Intern
TallGrass Public Relations
South Dakota
Marketing Specialist
UW-Eau Claire
Wisconsin
Marketing Communications Admin
Ecolab
Minnesota
Digital Strategist
Uproer Marketing
Minnesota
UW-Eau Claire’s public relations program requires a minor or approved certificate as a secondary area of study. Pair this degree with popular choices such as multimedia communication, marketing, English, sociology, or political science to obtain an even more well-rounded education and career opportunities.
Here are a few courses in Integrated Strategic Communication - Public Relations Emphasis at UW-Eau Claire.
CJ 184
Multimedia Communication
The course will introduce students to the various media, key concepts and practices used to deliver mediated messages, including print, photo, audio, video and web technologies.
CJ 272
Social Media and Communication
Examination and application of strategic use of social media in interpersonal, professional and global contexts.
CJ 470
Crisis Communication
Theory and analysis of the use of public relations campaigns to address crisis situations. Emphasis on the use of public relations campaigns to shape public opinion during crisis.
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