Marketing
Create successful promotion strategies, conduct market research, and learn how to build customer loyalty with a marketing degree from the University of Wisconsin-Eau Claire. Our accredited business school prepares you for a successful career through experiential learning.
Explore the Many Areas of Marketing
Delve into the multifaceted world of marketing with our comprehensive undergraduate program. Our curriculum is designed and delivered by faculty that care about your success. Get ready to engage with a variety of subjects including decoding the mysteries of consumer behavior, crunching numbers like a pro with analytics, or mastering the art of becoming a sales superstar.
The program emphasizes experiential learning, providing you with exposure to the latest industry practices and the opportunity to connect with professionals in the field. You will have the opportunity to secure internships, participate in competitions and take on leadership roles with our award-winning student organizations. A semester-long capstone project offers you a chance to provide actionable insights and recommendations to real businesses facing current challenges.
Graduates from UWEC’s marketing program hit the ground running, equipped with everything they need to be successful in their field. Are you ready to be one of them?
Program Details
Accreditation Information
Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.
Are you ready to dive into a world where your ideas could become the next big trend? Think about it – every cool brand you follow, every app you can’t live without, and every ad that makes you laugh, they all started with a spark of marketing genius.
A general marketing degree from UWEC is a versatile and strategic choice. Whether you aspire to be a brand strategist, a digital marketer, or an entrepreneurial leader, a general marketing degree lays the groundwork for success, making it a smart investment for a promising future.
Step into the spotlight in local, regional, national and international competitions. Show the world what you’re made of as you apply classroom theories to real-life scenarios. Network with industry leaders and like-minded peers as part of our award-winning American Marketing Association and Pi Sigma Epsilon student organizations.
At UWEC, your resume becomes a narrative of success, each line is a testament to your confidence and hands-on experience. Are you ready to take the leap?
Step into the forefront with UW-Eau Claire’s Marketing program, where dedicated faculty blend academic rigor with real-world application to ensure student success. Our industry veterans and respected researchers provide an education that reflects today’s realities and prepares you for tomorrow’s possibilities. You’ll learn cutting-edge marketing strategies shaping the future of commerce. By choosing UWEC, you’re embracing a legacy of success.
Blugold Stories
The Marketing and Supply Chain Department offers a wide variety of classes, giving you creative and analytical skills, alike. With expert faculty ensuring you receive a relevant and individualized education, you’ll quickly find that the things you learn in the classroom are easily applied to the industry.
Internships allow you to gain valuable applied experience, make connections in professional fields you're considering as a career path, and give employers the chance build and evaluate talent.
UW-Eau Claire has prepared me for my future by providing hands-on learning experiences in the classroom setting and through internships and industry certifications. Connecting with successful alumni and business leaders has allowed me to truly understand what it will be like in the future.
I had numerous opportunities to grow my network and develop my professional skills through my classes, participation in American Marketing Association (AMA) and Sales Team. I would recommend taking advantage of every opportunity UWEC offers — you never know how impactful a connection will be in your future!
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Where can the marketing program lead me after graduation?
Earning a marketing degree from UW-Eau Claire offers job possibilities you may not have even thought of. Whether you pursue a career in mass communication, sales, or project management, you'll have the tools you need for a fulfilling career. Graduates of our highly accredited marketing program go on to work for major corporations such as Shutterfly or Tom James, while others open their own business.
Example Careers
- Marketing and communication specialist
- Sales account executive
- Digital marketing manager
- Project manager
- Brand product manager
- Social media manager
- Content writer
Recent Graduates
Marketing Assistant
Minnesota Timberwolves
E-Commerce Sales
FedEx
Marketing Coordinator
Ceridian
Social Media Specialist
Collective Alternative
Marketing Coordinator
Silver Springs Foods
Product Planner
Graco
A degree in marketing from UW-Eau Claire sets you up for a successful career through experiential learning and professional experience. Courses offer access to digital marketing software, marketing research projects, and service-learning with local businesses. A required professional development program will also cover topics in career planning, professional image, interviewing, etiquette, and networking.
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