Authored by
Professional portrait of Bridget Kurtenbach
Alum
Title

Bridget Kurtenbach, M.S.

Pronouns
she/her/hers
Placeholder for titles
Teaching Professor
Collegiate DECA Advisor
Director, Business Writing and Presentations Studio

Contact Information

Office
Schneider Hall 421
1702 Park Ave.
Eau Claire, WI 54701
Phone
Email
ID
Education

Education

  • M.S., Integrated Marketing Communications, Northwestern University
  • B.A., Print Journalism, University of Wisconsin-Whitewater
  • B.A., Public Relations, University of Wisconsin-Eau Claire

Work Smarter with Microsoft Word

Work Smarter with Microsoft Excel

Work Smarter with Microsoft PowerPoint

Social Media Marketing Specialization

Content, Advertising and Social IMC

The Business of Social

Engagement and Nurture Marketing Strategies

The Importance of Listening

Facebook Advertising Secrets

What is Social?

Critical Core Supervisory Skills

Teaching and Research Interests

Teaching and Research Interests

  • Business Writing
  • Business Presentations
  • Technology for Business Communication
  • Advanced Business Communications
Published Research

Published Research

"Preparing Students for Communicating in Business: A Framework for Informing Literacy Practices"  Business and Professional Communication Quarterly, June 25, 2024, https://doi.org/10.1177/23294906241257659

"Online Reputation Management: A Shark Tale from Instagram" International Journal of Instructional Cases, March 9, 2022, http://www.ijicases.com/search/shark-tale_case/

"Hearing Diverse Perspectives: Authentic Signaling in Faculty Recruitment." Journal of Higher Education Management, (37) 2. https://issuu.com/aaua10/docs/jhem_2022_37_2_.v3.docx/s/17775213