Trond Bergestuen, MBA, Ph.D.
Contact Information
105 Garfield Ave
Eau Claire, WI 54701
Biography
Marketing educator and scholar with international industry experience, as a management consultant and marketing executive, in Europe and the USA. In executive positions, held P&L responsibility, responsibility for strategic planning and implementation; development and supervision of marketing professionals; development and successful implementation of marketing initiatives in B2C and B2B markets. Active researcher with published articles in Industrial Marketing Management, Journal of Personal Selling & Sales Management, and Journal of Business & Industrial Marketing. Taught a variety of face-to-face and online undergraduate and graduate courses within Marketing, Sales, and International Management, drawing on industry experience to bring theory to life in the classroom.
Education
- Ph.D., University of North Texas
- MBA, Cornell University
- M.Sc., Norwegian School of Economics
- B. Sc., Norwegian School of Economics
Teaching and Research Interests
- Principles of Marketing
- Strategic Marketing (Capstone)
- Business-to-Business Marketing
- Inter-firm Relationships
- B2B Marketing
- Sales Management
- Manufacturers' Representatives/Independent Sales Organizations
Published Research
- Bergestuen, T., Thompson, K., Strutton, D. (2022). Principal-Independent Manufacturers' Representative Relationships: Review, Synthesis, Directions for Future Research. Industrial Marketing Management, Volume 102, April 2022, Pages 421-437. https://doi.org/10.1016/j.indmarman.2022.01.024
- Bergestuen, T., Thompson, K., Strutton, D. (2021). Dual distribution systems: investigating their effects on independent manufacturers' representatives' perceptions of manufacturers. Journal of Personal Selling & Sales Management (in press) https://doi.org/10.1080/08853134.2021.1997607
- Thompson, K., Strutton, D., Mims, T. C., & Bergestuen, T. (2021). The impact of sales controls on manufacturers’ agents’ tactical decisions: the importance of inter-organizational climate. Journal of Business & Industrial Marketing (in press) https://doi.org/10.1108/JBIM-12-2020-0565
- Wittink, D. R. & Bergestuen, T. (2001). Conjoint Analysis. In J. Scott Armstrong (Ed.), Principles of Forecasting - A Handbook for Researchers and Practitioners (pp. 145-168). Norwell, MA: Kluwer Academic Publishers
Honors And Recognition
Received the Chuck Tomkovick Teaching Award, University of Wisconsin – Eau Claire, 2022 (given to recognize passion for teaching, service to students, connection to alumni, and commitment to servant leadership).
Nominated to the University of North Texas Outstanding Teaching Assistant Award, 2019.
Winner of Henny Wittink Memorial Marketing Price (awarded to best Marketing student in MBA cohort), Cornell University, 1998.