Marketing and Supply Chain Management Department
Gain Real-World Experience
Your journey to a great career starts here! You’ll immerse yourself in resume-building experiences that include high-impact practices, engaging course projects, challenging competitions, and invaluable internships. Our Marketing and Supply Chain Programs are designed to empower you with the tools and knowledge to become an exceptional professional. You’ll be guided by knowledgeable and compassionate faculty members who possess a comprehensive understanding of what the industry truly demands.
With a strong commitment to developing future leaders and innovators, we offer majors in marketing and operations and supply chain management, each meticulously crafted to equip students with the essential skills and knowledge demanded by today's competitive business market.
In the Department of Marketing and Supply Chain Management, students have the unique opportunity to specialize in professional sales, marketing analytics, supply chain management and general marketing tracks. Our curriculum blends rigorous coursework, experiential learning initiatives, and industry partnerships to foster an environment where students can thrive in their careers and make a significant impact in the global business arena.
Meet the Faculty
The Center for Sales and Sales Management prepares students for successful careers by focusing on developing analytical, communication, marketing and sales skills. Faculty members bring real-world sales experience, having faced challenges like sales presentations and closing deals, offering valuable insights into the industry. Alongside coursework and practical applications, students can engage in community service, internships, sales competitions, and join related student organizations to enhance their professional development in sales and marketing.
Marketing and Supply Chain students gain a significant competitive advantage through a dynamic blend of high-impact practices and opportunities. The department’s commitment to experiential learning allows students to engage in real-world projects, internships, and collaborative research with faculty, fostering a deep understanding of marketing principles and supply chain operations. By participating in local, regional, national and international competitions, Blugolds can apply their knowledge and showcase their skills while networking with industry professionals and peers alike.
The faculty within the Marketing and Supply Chain Management Department are distinguished by their dual commitment to teaching excellence and scholarly research. Our teacher-scholars bring a wealth of industry experience and academic expertise into the classroom, offering students a curriculum that is both theoretically grounded and practically relevant. Their ongoing research helps to ensure that you receive the latest insights and knowledge in the field. This synergy of teaching and research cultivates an environment where students are continually exposed to the latest trends and innovations in marketing and supply chain management.
Experience college through an international lens by spending a semester studying abroad or joining a three-week faculty-led immersion to learn about international globalization. With one in five students venturing abroad, cultural immersion becomes an integral part of your educational experience.
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Blugold Stories
If you are looking to pair your business skills with an opportunity to help others, health care administration is a fantastic career option. Nationally recognized, the growing program is known for providing students with a top-notch education and meaningful professional experience.
UWEC’s business school was a lot better than any of the ones on other campuses I toured. That was one thing that really drew me here. Some of the other business schools weren't accredited or they just didn't have some of the course offerings or research opportunities or case competitions that Eau Claire did. There's a lot of opportunities here that I wasn't finding at other campuses.
The Marketing and Supply Chain Department offers a wide variety of classes, giving you creative and analytical skills, alike. With expert faculty ensuring you receive a relevant and individualized education, you’ll quickly find that the things you learn in the classroom are easily applied to the industry.
I had numerous opportunities to grow my network and develop my professional skills through my classes, participation in American Marketing Association (AMA) and Sales Team. I would recommend taking advantage of every opportunity UWEC offers — you never know how impactful a connection will be in your future!
Marketing and Supply Chain Management Department
Schneider Social Science Hall 400D
1702 Park Avenue
Eau Claire, WI 54701
United States
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