Marketing and Supply Chain Management Careers

Careers in Marketing

Advertising

An advertising agency is a professional service firm engaged by businesses, corporations, non-profits, and government agencies to create, plan, and produce advertisements. These agencies also develop other forms of promotion and marketing strategies to help their clients sell products or services and achieve business objectives.

Account Management

Account Supervisor/Director/Manager/Executive/Coordinator

Strategic Planning

Strat/Account Planner/Consumer Insights Manager or Specialists

Project Management

Project Manager/Associate/Assistant

Media Planner

Media Director/Planner

Business Development and Sales

Sales and business development professionals craft growth strategies, tactics, and action plans to expand existing markets and establish new ones. They collaborate with cross-functional teams to negotiate deals and contracts, overseeing all related activities to drive the firm's success.

Business Development 

Business Development Manager/Associate/Sales Consultant
Market Development Analyst

Sustainability

Business Sustainability Strategy Manager/Director/Specialist/Coordinator

Sales

Sales Director/Manager/Lead/Associate/Rep
Regional/National Sales Manager/Director
Inbound/Outbound Sales Manager/Director
Sales Analyst

Data Analytics

Marketing data analytics encompasses the activities and processes involved in collecting, cleaning, manipulating, and analyzing data to produce actionable managerial insights. By uncovering patterns, associations, and predictions, these insights help firms identify opportunities for innovative offerings and detect potential issues and threats.

Data Analytics

Data Analytics Manager/Director
Marketing Data Analyst
Digital Marketing Analyst

Data Science

Data Science Manager/Director
Data Scientist or Engineer

Database Marketing

Database Manger/Director/Specialist
Database Marketing Analyst

Digital Marketing

Digital marketing provides marketers with extensive opportunities to reach and engage diverse audiences. It allows for in-depth understanding of consumer behavior, precise targeting, and real-time measurement of marketing effectiveness, enabling timely adjustments to strategies. Key concerns include consumer privacy and the need for responsible marketing practices.

Digital Broadcast Advertising

Digital Broadcast/Webcast/Podcast/Producer
Digital Media Buyer

Digital Marketing Management

Digital Marketing Manager/Director or Specialist/Strategist/Analyst
Digital Account Manger

Ecommerce

Ecommerce Manger/Director or Associate/Specialist/Analyst

Website/Mobile/Email Marketing

Website Project Manager
Website Content Manager/Specialist
Web Developer/Designer
SMS, Email or CRM Marketing Manager/Specialist/Analyst

Search Engine Marketing

SEM/SEO Managers/Specialists

Content Marketing

Content Marketing Manager/Director or Specialist/Strategist

Display Marketing & Advertising

Digital Marketing/Advertising Manager/Director/Designer
Display and Programmatic Specialist
Paid Search Manager/Paid Media Specialist

Social Media Marketing

Social Media Marketing Manager/Director
Content Manager/Coordinator/Analyst

Influencer Marketing

Influencer Partnership/Marketing Manager
Influencer Marketing Specialist/Coordinator

Affiliate Marketing

Affiliate Marketing Manager/Director or Specialist/Analyst

Marketing Research

Market research delivers valuable insights into consumers, customers, and the public, aiding marketers in identifying opportunities and issues, tracking performance, and gaining a deeper understanding of their business and markets. This information supports firms in crafting effective marketing strategies and reducing risks associated with business decisions.

Marketing Research

Marketing Research Manager/Director/Specialist/Consultant/Analyst
Customer or Research Insights Analyst
Data Analyst
Marketing Intelligence Specialist

Marketing Strategy and Management

Marketing strategy depends on a deep understanding of consumers, exploring untapped markets, fostering innovation, and crafting strategic plans to drive business growth and profitability.

Marketing Strategy/Management

Chief Marketing Officer (CMO)
Vice President of Marketing
Strategic Marketing Manager/Director
Program Analyst
Technology Developer Marketing Managers/Specialists
Program/Project Manager
Marketing Consultant/Advisor/Project Associate/Coordinator/Assistant
Marketing Operations Specialist

Growth Marketing

Demand Generation/Growth Marketing Manager/Specialist/Strategist/Analyst

Event Marketing

Event Marketing Manager/Specialist

Public Relations

Public Relations teams manage all external communications with media, customers, and investors, as well as internal communications with employees, to build and maintain mutually beneficial relationships. They create strategic communication plans and address special situations, such as managing negative publicity.

Digital Broadcast Advertising

Media Relations/Communications Manager/Director/Specialist
Publicity Assistant/Public Affairs Specialist

Internal & External Communications

Public Relations/Corporate Communications Manager
Internal/External Communications Manager or Specialists

Customer Relations

Client/Customer Relations Manager/Director
Customer Relations Specialist/Consultant
Client Marketing/Retention Associate

Investor Relations

Investor Relations Director/Manager/Assistant/Analyst
Fundraising Manager

Retail

Retail encompasses all activities, institutions, and strategies involved in delivering goods and services to consumers. This includes promoting the firm's offerings, allowing consumers to view and assess products, processing transactions, delivering products, and providing customer service.

Retailing

Retail/Store Manager
Retail Account Manager
Retail Analyst
Retail Sales/Advisor/Associate/Coordinator/Execution Specialist
Retail/Field Merchandiser

Careers in Supply Chain

Logistics and Transportation

Careers in logistics and transportation are centered on the efficient movement and storage of goods from origin to destination. Professionals such as Logistics Managers, Transportation Managers, and Fleet Managers oversee transportation planning, carrier selection, route optimization, and warehousing. They ensure timely and cost-effective delivery while upholding safety and compliance standards. Their responsibilities also include negotiating freight rates, tracking shipments, managing inventory, and utilizing logistics software to improve efficiency and cut costs.

Logistics Coordinator/Manager
Transportation Manager
Fleet Manager
Distribution Manager
Supply Chain Analyst
Logistics Engineer
Shipping and Receiving Manager
Warehouse Operations Manager

Operations Management

Operations management focuses on optimizing production and delivery processes. Professionals such as Operations Managers, Production Planners, and Quality Assurance Managers work to streamline operations, manage production schedules, implement quality controls, and enhance productivity. Their aim is to deliver high-quality products on time and within budget.

Operations Manager
Production Planner
Quality Assurance Manager
Process Improvement Specialist
Plant Manager

Procurement and Sourcing

Procurement Manager
Supplier Relationship Manager
Category Manager
Sourcing Specialist
Buyer
Contract Manager

Strategic Supply Chain Management

Strategic supply chain management entails developing and executing long-term strategies to optimize the entire supply chain. Professionals in this area, such as Supply Chain Strategists and Chief Supply Chain Officers, focus on aligning supply chain activities with business objectives, fostering innovation, and enhancing overall efficiency and effectiveness.

Supply Chain Director
Chief Supply Chain Officer
Global Supply Chain Manager
Business Process Manager
Strategic Sourcing Manager

Supply Chain Planning and Analysis

Supply Chain Risk Management

Supply Chain Technology and Systems