Integrated Marketing and Communication: Social Media Specialist

POSITION: A full-time, professional academic staff position is available in Integrated Marketing and Communications beginning August 1, 2024. The working title for this assignment is Social Media Specialist with an official title of Marketing Specialist.  This is a renewable assignment, contingent on performance and funding. The salary will be commensurate with experience and qualifications.

MINIMUM QUALIFICATIONS: 

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Excellent written and verbal communication skills with the ability to tailor messages for different audiences.
• Creative mindset with a keen eye for design aesthetics and storytelling.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Strong analytical and problem-solving skills to interpret social media data and make data-driven decisions.

PREFERRED QUALIFICATIONS: 

• Proven experience in managing and growing social media platforms for a brand or organization.
• In-depth knowledge of social media platforms, trends, best practices, and analytics tools.
• Strong understanding of social media algorithms, content optimization, and community management.
• Experience in higher education or a related field is a plus.

DUTIES: 

• Develop and execute comprehensive social media strategies aligned with the university's goals and target audiences.
• Manage and maintain the university's social media presence on platforms such as Instagram, LinkedIn, Facebook, X/Twitter, and TikTok.
• Create and collaborate with other content creators to produce and share engaging, authentic, and visually appealing content including posts, videos, graphics, and other multimedia assets.
• Monitor social media trends, best practices, and emerging platforms to stay ahead of the curve and identify new opportunities for engagement.
• Collaborate with various departments, faculty, staff, and student organizations to gather content and promote university initiatives through social media.
• Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
• Analyze social media metrics and generate reports to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
• Manage student social media interns to create engaging content from the student perspective.
• Stay up to date with industry trends, social media tools, and platform updates to continually enhance the university's social media presence.
• Collaborate with the integrated marketing and communications team to unite social media efforts with broader marketing strategies.

UNIVERSITY and EAU CLAIRE COMMUNITY: UW-Eau Claire, an institution of approximately 11,000 students and 1,200 faculty and staff, is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad. We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity, sustainability, leadership, and innovation. To learn more about UWEC, visit https://www.uwec.edu/human-resources/employment-opportunities/

The City of Eau Claire, situated at the confluence of the Chippewa and Eau Claire rivers, is at the center of a metropolitan area of approximately 100,000 people located 90 miles east of Minneapolis/St. Paul. The area features beautiful parks and trails, strong public schools, a vibrant arts scene and local food culture, and abundant recreational opportunities.

APPLICATION PROCEDURE: Applications are submitted electronically. Please follow instructions found on the following UW-Eau Claire Web site: https://www.uwec.edu/job-postings/. You must create an account and login before you can apply.  If you have not yet registered, click on the "Click here to Register" link to begin the registration process. If you are already a registered user, input your "User Name" and "Password" and select "Login."  Click the link to the Social Media Specialist position (Job ID # 20942) and then click the "Apply Now" button to submit your application electronically.  Your application will not be considered complete until all required documents are attached and all required fields are completed.  Please be sure you have included the following in PDF format:

• A cover letter addressing your qualifications and interest in the position.
• Your updated resume highlighting your relevant experience.
• Examples or a portfolio of your previous social media work, including links to social media accounts you have managed.

Please direct requests for additional information to: Mackenzie Huber at huberm@uwec.edu

To ensure consideration, completed applications must be received by June 20, 2024.  However, screening may continue until position is filled.

The University reserves the right to contact additional references with notice given to the candidates at an appropriate time in the process. Employment will require a background check. Employment will also require you and your references to answer questions regarding past conduct related to sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. §. 19.36(7).

The UW-Eau Claire Police Department is dedicated to maintaining a safe and secure environment for learning and working. Although crime at the University of Wisconsin-Eau Claire is limited, the University Police want students, faculty and staff to be aware of crime on campus and the area surrounding the campus. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal law that requires colleges and universities to disclose annual information about campus crime. Visit Campus Security and Fire Report. Also visit our Campus Security Authority(CSA) policy.

UW-Eau Claire is an AA/EEO/Veterans/Disability employer.