Marketing - Analytics Emphasis
Marketing analytics professionals are in high demand. Gain the knowledge and skills to become one of them.
Combine Your Love for Marketing and Data
Accredited by AACSB International, UWEC is the only university in Wisconsin to offer a marketing analytics emphasis. Through rigorous coursework and unique projects, you'll learn how to use statistical analysis and the latest technology to make informed decisions when developing and adjusting marketing strategy.
You'll also become proficient in the same tools, software, and programs marketing professionals are using in the field. We are one of just a handful of programs nationally to use Nielsen’s proprietary software and research databases in our marketing analytics courses.
A key component of our marketing analytics program is providing students with relevant resume-building experiences. Whether it's through internships, research projects or competitions, you're certain to learn and apply the latest techniques and best practices in the field.
Program Details
Accreditation Information
Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.
In the age of data-driven decision-making, marketing analytics is your key to becoming an indispensable asset in any business setting. This specialized field empowers you to interpret complex data and transform it into actionable strategies that drive success. As a marketing analytics major, you’ll master the art of uncovering trends, predicting consumer behavior, and measuring campaign effectiveness with precision.
At UWEC, we promise a learning experience that goes beyond the classroom. Engage in marketing analytics projects that challenge you, secure internships that pave your career path, and partner with faculty on research that to master of the art of data analysis by solving real challenges for actual businesses.
Take center stage in analytics competitions and connect with industry experts and peers within our acclaimed American Marketing Association and Pi Sigma Epsilon chapters. Our program is more than a degree; it’s your springboard to excel in the world of marketing analytics.
The demand for skills like SQL, Python and data visualization tools such as Power BI and Tableau is particularly strong, reflecting the need for marketing analysts who can effectively interpret data and contribute to data-driven decision-making. Our instructors include seasoned professionals and esteemed scholars who ensure your learning mirrors the pulse of the industry and equips you for the opportunities ahead.
Here, you will dive deep into the analytics and drive marketing tactics that are revolutionizing the business world.
Blugold Stories
The Marketing and Supply Chain Department offers a wide variety of classes, giving you creative and analytical skills, alike. With expert faculty ensuring you receive a relevant and individualized education, you’ll quickly find that the things you learn in the classroom are easily applied to the industry.
Throughout my education, I learned the most from semester-long projects working with organizations like Mayo Clinic Health System, YMCA, Hormel Foods and CVTC Adult Education. These projects gave me insight into real-world business problems and brought learning out of the textbook.
Thanks to National Student Exchange, my year spent at Middle Tennessee State University has been nothing short of amazing. It is so fun living in a totally new area, and getting to create strong connections with students and faculty here has positively impacted my academic and future professional life.
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Where can the marketing - analytics program lead me after graduation?
As the first — and only — business school in Wisconsin to offer marketing analytics as a major, graduates are in high demand. And because so many different organizations need analytic professionals, alumni find employment in all kinds of industries.
Example Careers
- Marketing communications specialist
- Supply chain analyst
- Senior consultant
- Sales account executive
- Marketing analyst
Recent Graduates
Senior Internet Marketing Specialist
Mason Companies
Senior Marketing Analyst
Target
Business Development Manager
H.J. Heinz Company
Senior Category Development Analyst
Hormel Foods
Marketing Coordinator
Ceridian
Marketing Analyst
Georgia Pacific
Take what you've learned inside the classroom and apply it to real-world situations and challenges. Whether it's through an internship, service-learning project, workshop, or student organization, there is no shortage of professional growth opportunities here. A required professional development program will further prepare you for your career by covering topics in career planning, professional image, interviewing, etiquette, and networking.
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