Integrated Strategic Communication - Advertising Emphasis
Prepare for the fast-paced, exciting world of advertising and promotion with an integrated strategic communication - advertising bachelor's degree.
Combine Creativity and Communication
Accredited by the Accrediting Council on Education in Journalism and Mass Communications, our career-building program will introduce you to best practices, new ways of thinking, and the art of effective communication. Rigorous coursework and guest presentations will allow you to explore print, photo, audio, video, and web technologies and how to best deliver strategic messages. You'll also gain a better understanding of media buying, brand and reputation management and the impact advertising can have on society as a whole.
A critical component of all our programs at UW-Eau Claire is providing opportunities to gain real-world experience and make industry connections. Advertising projects and community work will connect you directly with local professionals, where you will have the chance to conduct advertising research and help create promotional campaigns. Opportunities to intern at places like Visit Eau Claire, Mayo Clinic Health System, Eau Claire Leader-Telegram, and Milwaukee Journal Sentinel help you build critical skills while exploring different career paths.
No matter your end-goal, your degree in advertising will provide you with the knowledge, tools, and experience necessary for a rewarding and successful career.
Program Details
Accreditation Information
All communication and journalism degrees from UW-Eau Claire have been accredited by the Accrediting Council on Education in Journalism and Mass Communications.
The Communication and Journalism Department is home to the Communication and Journalism Center, a state-of-the-art facility that includes TV and radio news studios and projection facilities, a visual communication studio and lab, and the offices of The Spectator and Blugold Radio (WUEC FM 89.7) — student media outlets. A second radio station on campus called Converge Radio FM 99.9 offers even more learning opportunities. Here, you can take what you've learned in the classroom and put it into practice, all while gaining professional experience.
Rigorous coursework will prepare you for the demands and challenges of a career in advertising. Study the First Amendment and how it applies to advertising and the role social media plays in marketing and public relations. Many classes throughout the major have a strong emphasis on portfolio development, concept formation and idea presentation.
Through our student-faculty collaborative research program, you will have opportunities to participate in fascinating research projects, like the link between recruitment messages and applicant leadership qualities or the effects of groupthink. In addition to bolstering your resume and portfolio, these projects help you foster relationships with mentors, the community, and even potential employers.
Classes are taught by passionate, enthusiastic professors who know and love their craft. Small class sizes help you form meaningful relationships, participate in group discussions, and explore career paths.
Blugold Stories
UW-Eau Claire has helped me prepare for my future endeavors, provided me with friendships, and allowed me the unique experience of studying abroad.
Through undergraduate research, I hope to gain a better understanding of how the media reports on territorial disputes. News media can change how people perceive the world around them, which is why fair and unbiased journalism is so important.
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Where can the integrated strategic communication - advertising program lead me after graduation?
As media platforms and advertising sophistication grows, so does the need for skilled communicators. Our advertising graduates go on to pursue a variety of careers and quickly move up within their chosen field.
Example Careers
- Digital marketing specialist
- Retail marketing executive
- Media buyer
- Creative director
- Account executive
- Art director
- Copywriter
- Media planner
UWEC's advertising major will provide you with a broad, all-encompassing understanding of strategic communication and the role it plays in advertising. In addition to exploring promotion techniques and client management, you will also learn how to craft effective messages — for both for-profit and non-profit organizations — through a detailed process of research, analysis, interpretation, and evaluation.
The curriculum will also enhance your skills in oral, written, visual, and social media communication, skills that are necessary for any profession and are highly sought-after by employers.
Here are a few courses in Integrated Strategic Communication - Advertising Emphasis at UW-Eau Claire.
CJ 365
Advertising Message Strategy
Principles and practice of advertising message development using writing and design skills. Emphasis on portfolio development, strategic planning, concept formation, and idea presentation.
CJ 203
Fundamentals of Human Communication
Communication competence enhanced though introduction to human communication knowledge and relational, group, and public speaking skills. Addresses benefits of communication skills in studentsâ professional, civic, and personal lives.
CJ 464
Advertising in Contemporary Society
Course examines advertising's impact on society, focusing on advertising and social, legal, economic, ethical, diversity, and global issues.
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