Integrated Strategic Communication
Become an effective, ethical communicator on multiple platforms.
Gain Highly Sought-After Skills
Through unique assignments and projects, you'll build skills in oral, written, visual, and social media communication — skills that are necessary for any profession and are highly desired by employers. Coursework includes a variety of disciplines, covering topics in law, ethics, research, and writing.
Given today's fast-paced and rapidly changing world, it's never been more important to communicate effectively and ethically. No matter your future career aspirations, you'll graduate with the experience and tools needed to make a positive impact in your chosen organization.
Program Details
The communication and journalism department is home to the Communication and Journalism Center, a state-of-the-art facility that includes TV and radio news studios and projection facilities, a visual communication studio and lab, and the offices of The Spectator and Blugold Radio (WUEC FM 89.7) — student media outlets. Here, you can take what you've learned in the classroom and put it into practice, all while gaining professional experience.
Classes are taught by passionate, enthusiastic professors who know and love their craft. Through creative projects and guest presentations, they go out of their way to immerse you in the diverse world of strategic communication. Small class sizes help you form meaningful relationships, participate in group discussions and explore career paths.
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Designed to teach students in a wide variety of non-communication fields, you'll learn to effectively communicate in a message-intensive world. Learn how to promote your skills to the public at large and to help the public build a better understanding of both your chosen field and the issues important to that field. The certificate will provide students with the skills and knowledge needed to identify and analyze target audiences and create messages designed for those audiences.
Here are a few courses in Integrated Strategic Communication at UW-Eau Claire.
CJ 260
Introduction to Integrated Strategic Communication
Introduces students to how organizations use strategic communication (public relations, advertising, and marketing) to connect with audiences and manage their brand reputation.
CJ 362
Strategic Media Planning
Understanding the basic principles, objectives, and research data by which media plans are devised and strategically implemented.
CJ 413
Media Law and Ethics
Studies of First Amendment principles, communication law and ethical theories as they apply to journalism, public relations, advertising and entertainment media.
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